Swanton Berry Farm

Swanton Berry Farm has grown over the last six years, if somewhat unevenly. Despite the fluctuations in revenue, cost of goods sold and SG&A (sales, general, and administrative expenses) costs have followed a smoother path, serving to amplify the ups and downs in revenue and leading to three net losses in the past six years. They have had years with very strong gross margins; maintaining strong gross margins will be key to long-term sustainability of the enterprise.