Greenmarket

“Our mission is twofold: keep small farms viable and provide good food to all New York City communities regardless of income level,” says Michael Hurwitz, director of greenmarket, a thriving network of 49 farmers markets in the city. Greenmarket began with 12 farmers in an empty lot in the heart of Midtown Manhattan in 1976, and has since grown into the nation’s largest open air farmers market program, with markets in all five boroughs. It supports small farmers who grow near New York City by showcasing their locally grown products and providing them with new opportunities for direct retail sales.

With 8 million potential customers within reach of a Greenmarket location on any given day, the organization strives to be a lot of things to a lot of people: accessible, reliable, well-run, and filled with excellent food. But most importantly, Greenmarket understands that urban New Yorkers can have a great impact on the region’s farms and vice versa.